Alexander Chernev

Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences - Alexander Chernev

Strategic Marketing Management, 11th Edition - Alexander Chernev

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management - Alexander Chernev

The Marketing Plan Handbook, 6th Edition - Alexander Chernev

Strategic Marketing Management - The Framework, 10th Edition - Alexander Chernev